About BrandChilly
BrandChilly is a personal branding and business growth agency that helps founders build authority on Instagram, YouTube and the internet. We build personal brands that compound into real audience, real authority and real revenue. The agency was founded by Saurabh Khaspuri, who has 15+ years of experience in brand building and marketing.
We have taken brands from 0 to 3.54 million YouTube subscribers, from 0 to 898K Instagram followers, from 0 to 458K Instagram followers, from 0 to 47K YouTube subscribers in 6 months, and from 0 to 37K YouTube subscribers in 6 months.
Services
- Niche Roadmap: A custom 90-day brand roadmap built on what already works in your space — no guesswork.
- Viral Content Planner: The exact content planner we use to take brands from 0 to millions on Instagram and YouTube.
- 30·30·40 Framework: 30% authority, 30% relatability, 40% virality. The signature framework behind every win.
The 30·30·40 Framework
- 30% Authority: Frameworks, breakdowns and opinions only you can write — proof you know your craft.
- 30% Relatability: Founder stories, behind-the-scenes, real moments — the human layer that turns viewers into believers.
- 40% Virality: Hook-first, algorithm-engineered content — where reach actually compounds.
How We Work — 8-Step Process
- Niche research — map your category, audience and the white space.
- Top creators — decode who's already winning in your niche and why.
- What's working — hooks, formats, narratives, hashtags, posting cadence.
- Your expertise — extract your sharpest, most ownable insights and frameworks.
- Common topics — the intersection of what your audience wants and what only you can say.
- Hooks — scroll-stoppers written for your voice.
- Scripts — frame-by-frame scripts ready to film.
- CTAs — calls to action that turn followers into leads and leads into clients.
Signature 90-Day Engagement — ₹50,000 + GST
A done-with-you engagement combining strategy, content and direct access to Saurabh. Includes:
- Personalised 30·30·40 content strategy
- Niche & competitor intelligence report
- Monthly content planner with hooks + scripts
- Bi-weekly 1:1 strategy calls with Saurabh
- WhatsApp / Slack support across the engagement
- Performance review and creative iteration
Limited slots per month so every engagement gets Saurabh's full attention.
Results
- 0 → 3.54M YouTube subscribers (Education / EdTech)
- 0 → 898K Instagram followers (Lifestyle / Coaching)
- 0 → 458K Instagram followers (Fintech / Investing)
- 0 → 47K YouTube subscribers in 6 months (Career / Tech)
- 0 → 37K YouTube subscribers in 6 months
Why Personal Branding Now
India just crossed 700M smartphone users. Trust is shifting from brands to people. AI is commoditising content production — but personal brand is the one thing AI can't fake. The founders who lock in audience now will own the next decade.
- 73% of B2B buyers research the founder on Instagram or LinkedIn before making a buying decision.
- 4.5x lower cost of customer acquisition for founder-led brands vs. paid ads alone.
- 10x creator economy boom expected in India over the next 5 years (Goldman Sachs, 2024).
FAQ
Q: I don't want to be on camera. Can we still build a personal brand? A: Yes — hybrid systems with voiceover, text-led, ghostwritten formats.
Q: How is this different from hiring a content writer? A: We build a brand operating system, not just content. You get strategy, framework, hooks, scripts and CTAs.
Q: When will I see results? A: First 30 days: framework live. Days 30–60: first viral hits. Days 60–90: predictable audience growth.
Q: What if my niche is technical or B2B? A: Our best results are in B2B and technical niches — fintech, education, SaaS, coaching.
Q: How much does it cost? A: ₹50,000 + GST for a 3-month signature engagement.