The 30·30·40 Framework
that builds unkillable brands.
Three content pillars. Eight production steps. One signature 90-day engagement. Designed to turn your founder voice into measurable audience, authority and revenue.
Three pillars. One brand engine.
Every BrandChilly content calendar is a precise mix of these three.
Deep, no-fluff content that proves you know your craft. Frameworks, breakdowns, opinions backed by experience.
The human layer. Stories, behind-the-scenes, founder POV — the reason people stay after they came for the value.
Hook-first content engineered to get pushed by the algorithm. Where your reach actually compounds.
An assembly line for authority.
We don't just hand you a strategy deck. We run your content engine alongside you, end-to-end, every step.
We map your category, audience and the white-space waiting to be claimed.
We identify the few creators already winning in your niche and decode the why.
Hooks, formats, narratives, hashtags, posting cadence — the working playbook.
We sit with you to extract your sharpest, most ownable insights and frameworks.
The intersection of what your audience wants and what only you can say.
Scroll-stoppers written for your voice. Tested, sharpened, ranked by likelihood to perform.
Frame-by-frame scripts ready to film — Reels, Shorts, long-form, YouTube essays.
Calls to action that turn followers into leads and leads into clients.
90 days to a brand of heat.
A done-with-you engagement combining strategy, content and direct access to Saurabh. We hand you the 30·30·40 engine — and start it with you.
- Personalised 30·30·40 content strategy
- Niche & competitor intelligence report
- Monthly content planner with hooks + scripts
- Bi-weekly 1:1 strategy calls with Saurabh
- WhatsApp / Slack support across the engagement
- Performance review and creative iteration